Later, he added extra computers to his setup and taught himself to play as many as six characters at once, one per machine. Pierce would play for hours-as long as 24 hours without a break-slaying monsters, wresting precious coins and jewels and magic weapons from their corpses. Some assumed the roles of dwarves or lizard-people some were humans. Thirteen dollars a month bought him around-the-clock access to this imaginary world, a place of perilous dungeons and enchanted woods where online gamers came together by the thousands in a never-ending quest for treasure. Illustration: Martin Woodtli and Noli Novakįor a long time, maybe a year and a half, the game was pretty much what remained of Brock Pierce’s life: He would wake up, sit down at his computer, log in, and play. By age 23, Brock Pierce had been a movie star, media exec, and CEO of a company that made millions selling virtual merchandise.
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